I’ve worked very hard with Karla Silver for the past several weeks on the Super Saturday Spirit Sale. Trust me, you cannot even fathom what goes into planning an event of this magnitude! The technical component alone is mind-boggling. Not to mention the sheer coordination of dozens of products and hundreds upon hundreds of people into a single online event. And we took extra care to dot our i’s and cross our t’s and the whole team felt good and ready for Saturday’s event.
Then the unthinkable happened.
As Mike Tyson has been known to say, “Everybody has a plan until they get punched in the face.”
Our punch in the face came in the form of a DoS attack (in a nutshell, someone intentionally tried to bring down our site by driving insane, concentrated traffic to our site in a very short period of time, forcing us into a DoS = Denial of Service, which means our site was down. This is different from a “hack” — we have a SSL security certificate, so sensitive information is totally protected, but the site went down because of excessive targeted traffic, and every time our tech team got things going, the attack would continue and we’d go down again. After about 40 minutes into what was to be a four-hour live sale, we made the decision to end the event and figure out a viable solution.
Any normal (sane) person would most likely have given up at that point. “Ah, well, we gave it our best,” they would have reasoned. But we all knew that was not an option. Our tech team worked tirelessly for the rest of the day and long into the night, not only to get our site up, but to make a rock-solid plan to keep it up and protect it from any kind of DoS attack.
Karla and I had several things on our minds. We knew we wanted to do right by everyone — our vendors, who provided their outstanding products and services at such a deep discount…our participants, who were excited to come and partake of great things in our sale, and to win fabulous prizes…and of course, our designated charitable organization, the Chopra Foundation. So we took a little time to regroup and came up with a plan.
Did it cross my mind to throw in the towel and call it quits? I’d be lying if I said it never crossed my mind. But as a person of integrity, it simply wasn’t an option for me. Or for Karla. (I have learned that it pays to choose a business partner that has at least the same level of integrity as you — if not higher! Otherwise, you are likely to get dragged down a slippery slope.)
What was the lesson for us? For me, it was about always always always trusting my intuition. When we first talked about a date for the event, I got April 20th. But we nixed that, since Karla would be out of town at that time.
And can you guess when we’ve rescheduled the new and improved, sleek and streamlined event? Yup. April 20th.
Two morals to this story. One, don’t give up, no matter how crappy things may seem. And two, follow your intuition.
For me, whenever I don’t, it comes back to bite me in the ass. 🙂